Brand Creative Direction - Identification or adjustments to brand vision, identity & concept. Building out supporting brand hand books that document all visual inspiration, brand structure, foundational elements etc.

Assortment repositioning - identifying foundational elements and assortment structure to redirect for changing markets.

Exploratory new brand concepts that provide transformational content to expand your customers perception of your brand and open up new potential markets. Elements here might include brand identity if support needed there, market positioning, establishing of key foundational elements to establish your brands concept and creative pillars for the long term.

Key Items or Capsule collections to update your brand for the coming seasons, or to explore emerging new looks and communities in a clear and concise way. Capsules also allow for quick test and react strategies as well as focussed product groups that are more easily aligned with marketing channels.

Creative research reports outlining emerging trends & influences that are compiled into easy to follow formats for all business divisions including key elements & messages.

Inspiration / reference sample purchasing for creative presentations, design referral and factory development reference.

Creative Calendar & Process analysis - assessment of milestones based on timeline, ownerships and responsibilities to identify timeline adjustments and inter team cohesion.