KOTO : Apparel & Lifestyle Brand
Brand Creation
CASE STUDY:
A non gender defined apparel and lifestyle capsule addresses a brands evolving customer community.
BRAND DNA:
CONFIDENT / CONSCIOUS / CURIOUS
Developed as a stand alone pop up, this brand concept explored the idea of presenting product without declaring it’s gender.
The concept focused on using recycled and natural materials and drew inspiration from utility workwear and 80’s prep references.
Focused color and matching sets were key styling elements, and informed the visual presentation.
Lifestyle and homeware elements were added to support the brand experience, including a custom bead & jewelry shop, packaged florals, kitchen pantry supplies, and framed art prints.
KEY LOOKS & STYLING INSPIRATION :
