‘Gear’ : Apparel, Accessories & Equipment
Brand Development
CASE STUDY:
Expanding the ‘Gear’ assortment for a disruptive overland vehicle brand.
BRAND DNA:
AUTHENTIC / BOLD / ADVENTUROUS / CONSCIOUS
This proposal explored how an expanded ‘Gear’ assortment could provide an authentic entryway into the brand for those who aspire to be a part of its community.
The collection also provides the brand with a wider assortment of products that would engage its current community at both retail and promotional events.
It features a range of aspirational, design-minded products that align with the brand’s positioning as a market leader. Sustainability is also a key tenet of the offering, and was an integral part of the exploration around van life accessories including those manufactured using vehicle production waste.
